Additional information on privacy and cookies

Last updated: 14 October 2026

General information

This page supplements Mariano Light Luminarie's main Privacy Policy and provides additional details about the third-party services used by our online store, the purposes for which personal data is processed, and our use of cookies and tracking technologies.

For general information about the processing of personal data, users' rights and the data controller's contact details, please refer to the main Privacy Policy available on our website.

1. Legal bases for processing

We process personal data in accordance with Regulation (EU) 2016/679 (GDPR) on the following legal bases:

Performance of a contract: to manage purchases, payments, deliveries, returns and services requested by customers, and to respond to pre-contractual enquiries.
Legal obligations: to comply with tax, accounting, administrative and other applicable legal requirements.
Legitimate interests: to ensure website security, prevent fraud, protect our rights and ensure the proper operation of our business, subject to applicable legal requirements.
Consent: where required, for promotional communications, personalised advertising, statistical analysis and the use of non-essential cookies or tracking technologies.

Consent may be withdrawn at any time without affecting the lawfulness of processing carried out before its withdrawal.

2. Third-party services and providers

We use the following services to operate our online store, process orders, analyse website performance and promote our products.

Shopify and Shopify Analytics

Our online store operates on Shopify, which provides e-commerce tools, order management, payment functionality, security, website operation and business analytics.

The service may process personal and technical data, including contact information, purchase details, IP addresses and browsing information.

Google Analytics 4

We use Google Analytics 4 to analyse visits, user interactions and website performance in order to improve our content, functionality and shopping experience.

The service may collect information about pages visited, products viewed, interactions with the store, devices used and conversions.

The use of non-essential cookies and identifiers is subject to user consent where required by law.

Google Ads

We use Google Ads to promote our products through advertising campaigns, including Google Shopping, and to measure their results.

Google's advertising tools may be used to:

Measure conversions and advertising campaign performance.
Understand which advertisements generate visits and purchases.
Show advertisements relevant to users' interests.
Carry out remarketing activities, subject to consent where required.

Meta – Facebook and Instagram

We use Meta advertising and measurement tools, including the Meta Pixel, to analyse campaign performance on Facebook and Instagram, measure conversions and display advertisements for our products.

Tracking and personalised advertising activities are subject to user consent where required by law.

We use Pinterest, which is connected to our Shopify store, to display and promote our products through content and links to our website.

The integration may include measurement and tracking tools such as the Pinterest Tag, if enabled. Such tools may collect information about user interactions and conversions for statistical and advertising purposes.

The use of non-essential cookies and tracking technologies is subject to user consent where required.

PayPal and Apple Pay

We offer electronic payment methods, including PayPal and Apple Pay, so that customers can complete their purchases.

Data required to process transactions may be processed by the relevant providers in accordance with the practices and responsibilities described in their privacy policies.

PayPal: https://www.paypal.com/it/legalhub/paypal/privacy-full

Apple: https://www.apple.com/legal/privacy/it/

Judge.me

We use Judge.me to collect, manage and publish reviews of purchased products.

The service may process order-related information, such as names, email addresses, purchased products, ratings and review content.

Technical services, security and content delivery

Our website also uses infrastructure services and technologies to support its operation, security and content delivery.

The technical services identified include Cloudflare, hCaptcha and content delivery network (CDN) services.

Where actually used, these tools may process technical information such as IP addresses, browser information, access requests and security identifiers.

Their purposes include:

Protecting against automated access, abuse and fraudulent activity.
Improving performance and loading speed.
Delivering images and website content.
Maintaining service security and continuity.

Cloudflare: https://www.cloudflare.com/privacypolicy/

hCaptcha: https://www.hcaptcha.com/privacy

3. Cookies and tracking technologies

Our website uses cookies and similar technologies, including pixels and other identifiers, to enable the online store to function, analyse its performance and, where required with prior consent, personalise advertising communications.

Cookie categories

Necessary cookies

These are essential for the website to function and enable features such as navigation, shopping cart, checkout, security and management of privacy preferences.

Personalisation cookies

These allow certain user preferences to be remembered and the browsing experience to be personalised.

Marketing cookies

Subject to consent where required, these allow us to measure advertising campaigns, carry out remarketing activities and show advertisements relevant to users' interests.

Analytics cookies

These allow us to collect statistical information about website use, interactions with content and store performance, in accordance with applicable legal requirements.

Managing consent

Through the cookie banner on our website, users can:

Accept optional cookie categories.
Reject non-essential cookies.
Select which cookie categories they wish to allow.

Non-essential cookies and tracking technologies are subject to prior user consent where required by applicable law.

Users can change their preferences or withdraw consent at any time through the dedicated cookie preferences link in the website footer.

The lifespan of cookies and other identifiers varies according to their purpose and provider. Further details are available in the relevant providers' privacy policies.

4. Marketing and personalised advertising

We use advertising tools to promote Mariano Light Luminarie products, measure campaign results and improve the relevance of advertisements shown to users.

These activities may include:

Measuring visits and conversions generated by advertisements.
Analysing interactions with products and categories.
Personalised advertising based on expressed interests, subject to consent where required.
Remarketing to users who have previously visited the website or interacted with products, subject to consent where required.

We do not use these tools to make solely automated decisions that produce legal or similarly significant effects on users.

5. Retention of personal data

We retain personal data for as long as necessary for the purposes for which it was collected, taking into account applicable contractual, tax, accounting and legal obligations.

In particular:

Purchase and billing data: retained for the periods required by applicable law, generally up to ten years for Italian accounting and tax records, unless additional legitimate needs apply.
Customer support data: retained for the time necessary to handle enquiries and any disputes.
Data used for promotional communications: processed in accordance with expressed preferences until consent is withdrawn or the conditions permitting processing no longer apply, subject to applicable time limits.
Data collected through cookies and tracking technologies: retained according to the characteristics and settings of the relevant tools, within the limits of applicable law.

At the end of the applicable retention periods, data is deleted or anonymised, unless another legal basis permits its continued retention.

6. International data transfers

Some service providers may process or store personal data outside the European Economic Area.

In such cases, transfers must comply with applicable law and rely, where appropriate, on recognised data protection mechanisms, including adequacy decisions or Standard Contractual Clauses approved by the European Commission.

7. Updates and additional information

This page supplements Mariano Light Luminarie's main Privacy Policy and may be updated when the services used, tracking technologies or applicable laws change.

For further information about personal data processing, the exercise of your rights and the data controller's contact details, please consult the main Privacy Policy available on our website.

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